Really?

Saw this series of ads on Ads of the World by JWT, Gurgaon, India:

Source: Ads of the World - Chariot India: Football Riot

I saw that ad above first. So I thought, ok... riots are indeed stupid violent acts. Fine...

Then I saw this:

Source: Ads of the World - Chariot India: Anti Abortion

Correct me if I am wrong, but... Are they saying Anti-Abortion protests are stupid?

Then I saw the rest of the ads in this series:

Source: Ads of the World - Chariot India: Gun Ladies

Why is it stupid for a group of women to learn shooting? Let's put aside other controversies regarding guns, why is this ad so sexist?

Then, when I saw this, I knew the meaning is quite straightforward for the ads in this series. No underlying meaning whatsoever:

Source: Ads of the World - Chariot India: Klu Klux Khan

Really?

If they are trying to create a controversy with this series of ads in order to raise their profile, then I guess they may achieve that eventually. But is that the right way to go about doing that?

I know some people/organisations think that any news that can raise their profile is ok, even bad ones. However, I think when people get disgusted with you, bad feelings tend to be associated with your name afterward. So no. Bad news are not good news no matter.

Terrible advertising idea. Period.